Plenty of advice is available on how to grow a strong company culture or how to fix a damaged culture for organizations. This type of advice can provide great insight on how to resolve a problem after it has occurred, but what proactive measures can companies take to maintain a strong culture while scaling their business? For most organizations, culture is easily established when the company is in its infancy and the company is relatively small in size. As a company grows, it becomes increasingly difficult to maintain and foster that culture, especially because culture usually isn’t a priority until it’s a problem.Company culture affects employee engagement, retention, recruitment, performance, well-being, and absenteeism. With the proper planning, companies can grow their organization while preserving their culture, so they’re not left reminiscing about their start-up’s cultural glory days.