In today’s digital age, information is shared globally with ease, for good or bad. Employers may feel particularly vulnerable to online reviews from current or former employees. Having a bad online review can embarrass a company or tarnish their reputation. Worst of all, a bad review can hurt employee morale, recruitment efforts, investor relations, and public perception.
Learning how to respond to these negative reviews is an important skill to learn so you can recover, restore, and improve your organization’s reputation as an employer of choice. Responding to an online review may provide closure to the person who wrote it. Even if they don’t see the response, writing it is not a waste of time! Others will read the response, including current employees, potential candidates, customers, business affiliates, and investors.